Gary Markowitz

Brand: Independent Film Channel
Project: Website
Date: 2003
Roles: Consultant, Lead Producer 

• Re-architected and redesigned the IFC Affiliate Extranet based on customer research and discussions with the well-defined user base.
• Expanded the scope of the web site from a resource for cable television affiliates (MSOs) to one which services business partners across the IFC brand: IFC TV, IFC Films, Video-On-Demand, IFC Magazine and Uncensored On Demand.
• Created new processes for regular updates throughout the site, and for making changes to the site's basic structure based on the brand's rapidly growing needs.

Brand: Independent Film Channel
Project: Interactive TV
Date: 2003-2004
Roles: Consultant, Producer 

• Managed production for IFC's virtual channel on Cablevision's iO digital TV service.
• Produced short on-demand video segments based on IFC programming and coverage of the independent film world.
• Managed the relationship with Cablevision's iO group, drafted proposals and created prototypes for improvements and new programming ideas for the virtual channel.

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